Bestsellerfor dogs
Beef & Sweet Potato
Slow-cooked British beef with mashed sweet potato, carrot and a whisper of rosemary.
Poole’s small-batch pet kitchen
Slow-cooked suppers and oven-baked treats for dogs and cats, made weekly in small batches and delivered straight to the bowl.


Why Wag & Whisker
Weekly kitchen runs, never warehoused. Your box is cooked days, not months, before it ships.
Every menu is balanced by our in-house vet, Dr. Priya Shah, to FEDIAF nutritional standards.
Beef means beef and salmon means salmon. No "meat meal", no wheat bulk, no mystery gravy.
Pause, skip or swap any week by lunchtime Sunday. The bowl never runs empty, and never overflows.
From the pack
“Margo now sits by the fridge at 5pm sharp. She has never once been wrong about the time.”
“Our vet asked what we had changed. Biscuit’s coat looks brushed even when it isn’t. It’s the salmon tin, every time.”
“Two dogs, one cat, zero leftovers. The pause-a-week button has saved every single holiday since we signed up.”
“The venison box smells so good the humans got jealous. Otis has never eaten faster.”
“Switched after years of supermarket kibble. The difference in energy on walks was obvious within a fortnight.”
“Delivery turned up in the rain, dead on time, box in perfect nick. The driver even knew Alfie by name.”
“My picky princess of a cat sniffed the whitefish tin once, then ate the lot. I have witnesses.”
“The peanut butter bones are the only currency Rex accepts for recall training. Worth every penny.”
“The oak bowl stand is furniture-grade. Guests genuinely ask where the dog bar is from.”
“Skipped a week while we were away and it just worked. No calls, no chasing, no waste.”
“Duck and carrot is apparently a religious experience. Purring starts when the tin drawer opens.”
“Honest packaging, honest ingredients list, and a dog with a coat like a show pony. Sold.”
As sniffed in
Psst, this whole site is a playground
Wag & Whisker is a fictional brand built to demo Bugpot, the visual feedback widget living in the corner of this page. Everything is switched on, and the backend it reports into belongs to you alone.
Step one
Bottom-right corner. Pick "bug", "comment" or "suggestion", and the widget snaps a screenshot of exactly what you see.
Step two
Circle the wonky biscuit, drop an arrow, type a note. Console logs and browser details ride along automatically.
Step three
Your report is already in the inbox. Triage it, set a priority, leave a comment. It is the full product, not a mock.
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